Service · 01 Get clear
Brand strategy that gives your marketing a point.
Most small-business marketing fails before it starts, because nobody has decided who it is for. Brand strategy fixes that. We work out who your best customers are, why they choose you over the firm down the road, and what every page, post and advert should say.
What's included
- A two-hour positioning session, at your premises or online
- Profiles of your two or three best customer types
- Your reason to choose: the thing you do better, in plain words
- A message hierarchy: what to say first, second and third
- A one-page brand brief that your website, ads and content are built from
Who it's for
- Businesses whose website says "quality service" and nothing else
- Firms that have grown, but whose marketing still looks like year one
- Anyone about to spend money on a website or ads without a clear message
The outcome
One page that tells everyone, including you, exactly what the business stands for.
→How it worksThe same three steps, every time
01
A conversation
Thirty minutes, free. What the business does, what you want more of, and whether this is the right work to do first.
02
A fixed quote
What I will do, in what order, and what it costs. Nothing starts until you have said yes to a number.
03
The work, then the numbers
Delivered, handed over, and reported on in plain English. Ongoing work rolls month to month.